Sustainability 

Fast fashion giant Zara has been accused of greenwashing, producing new and updated trends weekly. Industry and editorial reports have highlighted consumers are acknowledging the environmental factors surrounding fast fashion and making conscious changes to their shopping habits. Zara’s core values include beauty, clarity, functionality, and sustainability, highlighting there is gradual evolvement for the brand but still room to expand their overall outlook on sustainable fashion.

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Zara has been making effort to boost its brands image specifically on sustainability, through launching their Join Life movement. By Zara becoming more sustainable and being transparent with their consumers they can move away from fast fashion and reinforce a mindful impact for consumers shopping habits. Zara has the potential to market changes and make them visible to wider demographic specifically Gen-z to showcase the new innovations to create change in the future. 

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Aims of Pitch 

This pitch aims to to outline the current issues within the fashion industry, focusing on sustainability and the constant evolvement from consumers changing their shopping habits, backed up from industry and editorial reports.

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Future for Zara 

Zara should consider applying sustainable practises into their current brand image to showcase change and a move towards environmental impact and further being transparent with consumers to influence their shopping habits.