ZARA SUSTAIN
Implications of consumer habits in relation to high street brand Zara
This digital pitch aims to inform the importance of sustainability in fashion, for fast fashion brand Zara, with the growing influence on the fashion industry and consumers choices. Zara is known for being one of the largest fast fashion brands on the planet, facing issues regarding forced labour, with the company operating on a rapid product turnover, producing new trending products weekly. By Zara moving towards a sustainable future, they can create a new brand image for previous backlash received and a mindful impact for consumer habits.
This Digital Pitch Will Cover
Industry Reports
Relevant industry reports showcasing the importance of moving towards sustainable fashion for consumers.
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Editorial Reports
Relevant editorial reports highlighting the evolving changes for sustainable fashion.
Recommendations
Recommendations for Zara, from the chosen reports, explaining the future projections of consumer habits for sustainability.